Last updated: 5 days ago
Every album sounds like a new chapter—because it is. Floating between music industry events in Toronto and his hometown of Barrie, rapper and producer 97 BRIGHT reshapes his sound with each release—crafting laidback yet lyrical hip hop that captures the quiet intensity of growth, reflection, and self-discovery.
With five albums and a run of mixtapes dating back to 2016, he’s built more than a catalog—he’s built a journey. His music doesn’t chase trends; it follows the arc of something deeper, offering space to feel, think, and find your own meaning.
With five albums and a run of mixtapes dating back to 2016, he’s built more than a catalog—he’s built a journey. His music doesn’t chase trends; it follows the arc of something deeper, offering space to feel, think, and find your own meaning.
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