alexmaax

alexmaax is the solo project of LA-based singer, songwriter, producer and composer Max Hershenow.

Hershenow first found success as half of indie pop duo <a href="spotify:artist:4XaUmUGjidSklcDHxv3XWf" data-name="MS MR">MS MR</a>, whose brooding hit “Hurricane” launched the band to stardom in 2013. They released two albums on Columbia Records and played sold-out headline tours and festival slots around the world, including a main stage slot at Coachella. As part of the band, Hershenow has performed on late night shows, appeared in Vogue, Interview and V Magazine, and had his music used extensively in movies and TV.

On stage, Hershenow became known for his flamboyant dance moves, which are deeply influenced by modern dance training in college. In an era when few indie musicians were openly gay, Hershenow pushed boundaries, proudly performing his queerness on stages around the globe.

As a producer and songwriter, Hershenow has created songs with forward-thinking pop and alternative artists artists like <a href="spotify:artist:6sFIWsNpZYqfjUpaCgueju" data-name="Carly Rae Jepsen">Carly Rae Jepsen</a>, <a href="spotify:artist:25uiPmTg16RbhZWAqwLBy5" data-name="Charli xcx">Charli xcx</a>, <a href="spotify:artist:1jFVu6Z7wmwywivOeBTSIV" data-name="Miya Folick">Miya Folick</a>, <a href="spotify:artist:4kOFcUhUaAuaSvpuZm02fG" data-name="Messer">Messer</a>, <a href="spotify:artist:2zmrsXMHxagFz6vI2cD7r6" data-name="Ella Vos">Ella Vos</a>, <a href="spotify:artist:2CIThLiaeJxWgG5xAgL3p0" data-name="Alaska Reid">Alaska Reid</a>, <a href="spotify:artist:2MuFzH1J5I6gGFYo2qhZmX" data-name="Ryn Weaver">Ryn Weaver</a> and many more. He also formed a side project with <a href="spotify:artist:3REwdws53wUuid8AatTTMh" data-name="Alex Winston">Alex Winston</a>, <a href="spotify:artist:0uxT3kVwbbdCr3Rs9rfwE4" data-name="Post Precious">Post Precious</a>. You can hear his full discography on <a href="spotify:playlist:3tyhtjpEyuVVRYk7WqKUda" data-name="alexmaax traax">alexmaax traax</a>.

As alexmaax, he’s released one EP, 2021’s “Constant Touch,” which was released with a triptych of self-directed music videos. The EP’s lead single “Bets Off” was used in the remake of Gossip Girl. In 2025 he released his debut solo record Parachute, anchored by the title single, which features his frequent collaborator <a href="spotify:artist:4kOFcUhUaAuaSvpuZm02fG" data-name="Messer">Messer</a>.