alexmaax

alexmaax is the solo project of LA-based singer, songwriter, producer and composer Max Hershenow, best known for his work as half of acclaimed alt pop duo MS MR (with singer LPX). After several years focused on writing and producing for other artists, he’s launching the next era of the alexmaax project with a new single, alt pop bop “100 Nights.”

Hershenow first found success with MS MR’s brooding hit “Hurricane,” which launched the band to stardom in 2013. They released two albums on Columbia Records and played sold-out headline tours and festival slots around the world. As part of the band, Hershenow has performed on late night shows, appeared in Vogue, Interview and V Magazine, and had his music used extensively in movies and TV.

On stage, Hershenow became known for his flamboyant dance moves, which were deeply influenced by modern dance training in college. In an era when few indie musicians were openly gay, Hershenow pushed boundaries, proudly performing his queerness on stages around the globe.

As a producer and songwriter, Hershenow has created songs with forward-thinking pop and alternative artists artists like Carly Rae Jepsen, Charli XCX, Miya Folick, Messer, Ella Vos, Alaska Reid, Ryn Weaver and many more.

As alexmaax, he’s released one EP, 2021’s “Constant Touch,” which was released with a triptych of self-directed music videos. The EP’s lead single “Bets Off” was used in the remake of Gossip Girl. He also makes ambient music, posted weekly.