Artist

ALPHA

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ALPHA is a Kazakhstani pop group formed by four finalists of the music survival show Project X: A.Boo, Qozzy, i, and N.B. More than contestants, they stood out for their synergy, vision, and stage presence — quickly capturing the attention of a new generation.

After the show, the members joined JUZ Entertainment as trainees. Over two years, they trained in vocals, dance, and performance, shaping their own sound and identity. ALPHA is not a pre-made act — they are songwriters, composers, and creative directors behind each release.

Each member plays a unique role:
• Qozzy is the leader, main rapper, and lyricist who sets the group’s tone and message.
• N.B is the main vocalist and composer, known for emotional control and depth.
• i is the center — a lead dancer, vocalist, rapper, and creative director, responsible for the group’s concept and visuals.
• A.Boo is the visual, face of the group, lead vocalist, and composer with a warm yet powerful stage presence.

Since their debut in 2021, ALPHA has been redefining Kazakh pop with music that blends local and global sounds, exploring themes of identity, youth, and connection. Their fans — L&P (Love & Peace) — are at the heart of their journey, turning the group into more than a band: a movement.

ALPHA isn’t just following trends — they’re setting them.

Monthly Listeners

23,804