BBYKOBE

BBYKOBE isn’t just a musician, he’s a sonic architect. The Detroit-born, L.A.-based rapper, writer, and producer helped craft some the most culture-shifting songs and projects of the past few years, including Travis Scott’s UTOPIA; Metro Boomin, Future, and Kendrick Lamar’s No. 1 smash “Like That”; and both Playboi Carti / The Weeknd hits “Timeless” and “Rather Lie.” He’s racked up credits with the likes of Ty Dolla $ign, Don Toliver, Cash Cobain, and Lil Wayne, but in 2025, he’s rewriting the game for himself, blending rap swagger, R&B seduction, and electronic experimentation into something fresh. Growing up in a family that passed the aux depending on who was driving him to school, young BBYKOBE absorbed music across genres and eras like a sponge. After heading west to work his way into the industry, he learned from the greats not only what it takes to make fully realized, unique art, but also the importance of slowing it down and listening to oneself. Thus, his journey into the limelight as an artist himself has been a process of honing and refining. This year, BBYKOBE will unveil his debut project — a window onto a new, urgent strain of hip-hop that’s at once kinetic and deeply considered, and a portrait of an inimitable talent able to contort himself into any shape without compromising his identity or his vision. With the confidence of a chart-conquering hitmaker and the hunger of an artist just getting started, BBYKOBE isn’t chasing trends — he’s inventing what’s next.