Benicio Bryant

When 20-year-old Benicio Bryant opens his mouth to sing, hold on tight. At the intersection of pop R&B acts like Ruel, The Weeknd, and Justin Bieber, the pop upstart has a tone and depth of voice ready to fill arenas. His effortless star quality matched by a humble confidence and sense of self adds maturity beyond his years. Secure not only in his musical talent but also in his self-expression through unique runway-ready style and striking presence, he’s a primed trendsetter reminiscent of fellow Gen Z vanguards like Conan Gray and Billie Eilish. “I’ve always been different,” says Benicio. “Everyone is their own spirit and their own person. Why not express that through my music and my clothes? People lose that and follow trends and stick to what everyone thinks that they want. You’re losing who you are. I've just always stuck to that. And try not to do or be anything else.”

With a self-assured mindset and raw talent in spades, Benicio is on a fast-tracked trajectory. At age 13 he placed second on Germany’s The Voice Kids and became a finalist on America’s Got Talent last year before signing a major label deal with Arista Records.