BrandonLux

Since arriving on the scene in 2021, Mexican-American singer and songwriter BrandonLux has mesmerized countless listeners around the world, enchanting audiences with his addictingly hypnotic “Alternative-Sierreño” style that has revolutionized the sound of regional Mexican music. At the age of 8 he discovered music was his passion.

The artist kicked off 2023 with a groundbreaking debut at the Coachella Music Festival, , a hometown glory story told through a billboard which went viral. Simultaneously his work was recognized with nominations to Premio Lo Nuestro , Latin American Music Awards, and received his first BMI Latin Music Award for his song “ATRAPADO”. The young artist was listed for the 2nd consecutive year in Billboard’s 21 under 21 list and joined Variety’s Young Hollywood Report in 2023. BrandonLux made history by being the first Musica Mexicana artist to perform on A Colors Show, and later made his debut on NPR’s Tiny Desk.

BrandonLux is ascending as one of the most prominent figures in regional Mexican music. In every note, performance, and milestone, the artist continues to push the boundaries of not only Mexican Music but music in general with his innovative talent, leaving an indelible mark on the industry.