Bring Prudence

After moving to the Chicago suburbs from Ukraine in 2003, Zaychenko started writing poems and recording songs into his cell phone to cope with isolation. By 16, he saved up enough summer job money to buy Jasmine — his only acoustic guitar to date.

Having played in a few high-school and college bands (<a href="spotify:artist:2bstapBmz5M83elQvPnwp6" data-name="Bad Bad Hats">Bad Bad Hats</a>, Pursued By a Bear, Win Win), Oleh moved to Brooklyn to focus on <a href="spotify:artist:0XyeR9LXalsrTJdHBfBnvP" data-name="Bring Prudence">Bring Prudence</a>. In 2010, he released his first EP, <a href="spotify:album:23eQIOZwu5ig73VYKDDG0n" data-name="Engineers">Engineers</a>, pioneering the “electronnui” sound, which he defines as “electronic music but sadder.” His melodic EP <a href="spotify:album:3ORbNNHYEodgfX0TnbmHuY" data-name="Aliens">Aliens</a> followed suit in 2013, earning praise from The Current, BIRP, Indie Rock Cafe, Recent Music Heroes, Echolalia Radio, and The Bomarr Blog.

Zaychenko’s next release was profoundly impacted by Sparrow Night — a weekly mixed-media workshop of local Brooklyn artists held in the kitchen of his Crown Heights apartment. Zaychenko would bring in a new song every Sunday. The resulting album, <a href="spotify:album:5SWYmjOOA0o9s66TsirmYg" data-name="Red Horses">Red Horses</a>, explored themes of seduction, alienation, and loss of innocence over sparse acoustic arrangements, supplemented by the lush bass and piano of Jared van Fleet (<a href="spotify:artist:6pmxr66tMAePxzOLfjGNcX" data-name="Beirut">Beirut</a>, <a href="spotify:artist:7b697TI9p2abLzSo3eJTKW" data-name="Voxtrot">Voxtrot</a>).

Described as “smooth, striking vocals running loosely over his simple acoustic guitar” and “a body of work that can be dissected into witticism-thoughts”, <a href="spotify:album:5SWYmjOOA0o9s66TsirmYg" data-name="Red Horses">Red Horses</a> gained wider exposure for Bring Prudence on the New York singer-songwriter stage, leading to performances at venues like the Bowery Electric, Pianos, Cake Shop, Rockwood Music Hall, and the Way Station.