brrando

brrando is an Italian singer, songwriter and producer.
his tunes blend reggaeton, pop and dance sounds creating a persuasive mood that matches his lyrics, often explicit and focused on sex, love and other quintessential Gen Z themes.
Born and raised in Milan, he started making music as a child, studying piano and guitar. He’s taken part in several recitals and concerts both as a soloist and joined by DJs and other musicians.
Simultaneously, he’s been working in the world of fashion and television, modeling for GQ and other fashion magazines. He first gained success as the protagonist of a viral advertising campaign in 2018 and was a guest on numerous television broadcasts, but purposefully avoided pursuing such a TV-related career to focus on his music.
His pop-reggaeton productions at times deviates from the typical Italian reggaeton, which is often focused on the “summer/beach/let's dance like there’s no tomorrow” triad. Although his sound remains commercial, catchy and largely club-like, brrando also deals with more intimate themes, expanding the boundaries of this musical genre, taking insipiration from the Latin world by staining it with real life, not just the life one would like to live.