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Low-fi melodies, clever cutting lyrics, and a distinctly mysterious persona are all highlights that build up the enigma that is juju, one of the most interesting rises in music. The rapper broke through in 2024 when his song “JUJU SMILEY” began appearing on SoundCloud. The track became so ubiquitous that it caught the attention of heavyweight rappers, including Drake, Lil Uzi Vert, Gunna, and many more. As his fame skyrocketed, so did the mania surrounding the artist’s cult-like following which led to the shutdown of a show in Los Angeles at The Roxy. Now, with two headlining tours under his belt, three Billboard Top 10 Album Debuts, and over 8 Billion global streams, the young talent is well on his way to superstardom.