Cams

Cams is a rapper/singer born in the South East of England. His music career began during his final year of college, where he would make beats and publish them online. During the artists first year of studying at University, his true passion for vocal recording and mixing was discovered. This shifted his focus more to developing his own vocal capabilities, which coincided with learning how to blend his vocals with instrumentals. His musical style can be described as a combination of Hip-hop, R&B and Dancehall. This inspiration comes from his Caribbean background, as well as the music he has typically grown up listening to. Melodic and catchy lyricism has enabled him to generate interest from a variety of demographics.

His debut single "Icy" was released on 6th August 2020. This track was described as a catchy, feel good summer song. Shortly after, he released his second single "All Night" on 17th December 2020. This track had more of a mellow feel to it. Towards the latter end of 2021, his track "Emotions & Potions" received radio play on BBC introducing: Sussex & Surrey. This track demonstrated the artists ability to convey darker and more vulnerable emotions. The creative and catchy title was something that particularly stood out to the listeners. More recently, his summer single "Role Play" portrays both feelings of summertime happiness and sadness. This diverse catalogue of music highlights that the artist is not afraid to express different emotions through his sound.