Flack

Flack – The Voice of Sidi Moumen
Ismail Adouab, known as Flack, was born and raised in Sidi Moumen, Casablanca a place that shaped his vision, struggles, and music. His journey into rap began in 2015, fueled by raw passion and a deep connection to his neighborhood.
In 2017, he joined Positive School, a collective dedicated to empowering youth through hip-hop. Side by side with his manager in the game, Bawss, Flack pushed himself to new heights, turning his art into a movement. His relentless grind led him to star in his first movie, Casablanca Beats, where he told his own story as a rapper. The film was selected for the Cannes Film Festival, marking a historic moment as he walked the red carpet, representing his city and his craft on an international stage.

Following this milestone, Flack dropped a series of powerful tracks, including "Mood"and "Bladi", deeply rooted in the realities of his hood, giving a voice to the streets that raised him.

After six years of dedication to Positive School, he evolved from a member to a manager and co-founder, helping shape the next generation of hip-hop artists in Morocco. His impact reached beyond borders in 2024, when he was selected for the International Visitor Leadership Program (IVLP) in the USA, becoming one of Moroccan hip-hop ambassadors.

From the streets of Casablanca to the global stage, Flack continues to inspire, proving that real stories, raw talent, and unwavering hustle can break any boundary.