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In April 2025, Peter Mulvey and Jenna Nicholls, along with guitarist Ross Bellenoit, traveled to Floyd, a small mountain town located in the Blue Ridge Highlands of Southwest Virginia, for five uninterrupted days of recording. What emerged is Floyd Mercantile — a record that feels both intimate and timeless.
The makeshift studio was a decommissioned general store called (you guessed it!) Floyd Mercantile — a weathered wooden building standing across the road from an open pasture where cows wandered and grazed in the gentle early spring. (One cow even volunteered to be on the album cover.) Inside those old walls, the trio recorded the album live — no isolation booths, no heavy overdubbing — just three musicians in a room, listening closely and letting the songs unfold in real time.
The sessions were recorded by Jeff Oehler and filmed in their entirety by partner Sue Bibeau and their associate Skylar Locke. Together, Sue and Jeff comprise Beehive Pro, an audio, visual, and design collective famed for their intimate recordings and thoughtfully considered visuals. They captured not just the sound, but the atmosphere — the wood floors, the daylight through the dusty windows, and the creak of the porch boards could all be considered session players on this album.
The makeshift studio was a decommissioned general store called (you guessed it!) Floyd Mercantile — a weathered wooden building standing across the road from an open pasture where cows wandered and grazed in the gentle early spring. (One cow even volunteered to be on the album cover.) Inside those old walls, the trio recorded the album live — no isolation booths, no heavy overdubbing — just three musicians in a room, listening closely and letting the songs unfold in real time.
The sessions were recorded by Jeff Oehler and filmed in their entirety by partner Sue Bibeau and their associate Skylar Locke. Together, Sue and Jeff comprise Beehive Pro, an audio, visual, and design collective famed for their intimate recordings and thoughtfully considered visuals. They captured not just the sound, but the atmosphere — the wood floors, the daylight through the dusty windows, and the creak of the porch boards could all be considered session players on this album.