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Danish/Swedish singer songwriter and pop artist Ida Hansson grew up on classic Motown and RnB, but now she looks to the future with smart electropop- breaking the boundaries of the genre and adding just enough edge to it’s sunny melodies to stand out from the crowd.
After a battle with depression and severe anorexia, a desire to overcome her demons and seize the day is strong through Ida’s work. In an era with rising rates of psychological distress, Ida shows how to take that which is bitter and make it sweet, using her experiences to give her courage and a devil-may-care attitude when it comes to defining her own sound. She takes a classic approach to songwriting leading with hooks and contrasts to experiment with. She is raw, honest and authentic.
After a battle with depression and severe anorexia, a desire to overcome her demons and seize the day is strong through Ida’s work. In an era with rising rates of psychological distress, Ida shows how to take that which is bitter and make it sweet, using her experiences to give her courage and a devil-may-care attitude when it comes to defining her own sound. She takes a classic approach to songwriting leading with hooks and contrasts to experiment with. She is raw, honest and authentic.
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