Innokids

Innokids is an original digital music band and label established in Beijing. Its core members are lead singer Yingz and Ma Chao—the founder of Innokids Communications, as well as a lyricist and producer.
Yingz, whose real name is Liu Yingzi, is a Beijing native and an Aquarius. She holds a bachelor's degree from the School of International Communications at the Communication University of China and a master's degree from the Tsinghua University School of Economics and Management. Currently, she works as a market analyst for a Beijing-based technology investment fund while creating music in her spare time.
Ma Chao is a creative professional with a background as a Creative Director and holds an MBA from Tsinghua University. He formerly served as the Head of APAC for The One Show, one of the world's top international creative awards. Having produced numerous celebrated cases in the fields of digital creativity, advertising marketing, and music creation, he began operating his own IPs and co-founded this music label with Yingzi, who had previously interned at Innokids Communications.

Innokids英之子樂隊是成立於北京的原創數字樂隊音樂廠牌。核心人員是主唱英子和異開文化創始人、作詞人、製作人馬丁。英子本名劉英姿，水瓶座，北京人。本科畢業於中國傳媒大學國際傳播學院，研究生畢業於清華經管學院，現在某北京為總部的科技投資基金擔任市場分析師，業餘時間進行音樂創作。馬丁，創意總監出身的創意人，清華大學MBA，曾擔任世界頂尖的廣告節One Show國際創意獎亞太區負責人，在數字創意、廣告營銷和音樂創作領域有諸多著名案例，後開始運營自有IP，並和曾在異開文化實習過的英子共同設立音樂廠牌。音樂風格以家國情懷、關注社會的精神內核以及多元的音樂審美曲風為特點。在音樂創作中大量使用數字音頻技術和AI輔助創作，並結合真人音樂演奏者，在追求創新的同時永遠不會丟失音樂本身的情感、創意和精髓。

Contact us via: music@innokids.cn