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J. Ashar is a Canadian-born artist of Indian descent. He gained viral exposure on Facebook in 2016 for trolling on the internet covering famous pop songs using a harmonium (Indian instrument). His most popular cover to date has been of Drake’s “Hotline Bling” with 1.1 million views on Facebook.
By mid-2017, BINA® Musical Stores, known worldwide for their Indian harmoniums, sponsored J. Ashar and designed him a custom instrument for his future projects. In early 2018, Justin started Pug Life Records®, an experimental management, record label, video production, and marketing platform to develop new artists. He saw a lot of talent across the world, but he found many of these artists never had a platform to put out their music. J. Ashar’s concept was to create an artistic collective and community to showcase how when artists work together, they can accomplish big things. He signed Shobhit Banwait, a legendary tabla player from Toronto, Canada, to his label shortly afterwards.
J. Ashar then transformed from an artist to an executive producer. By 2019, Pug Life Records® partnered up with Speed Records®, an Indian music label, to release an official tabla remix to the Doorbeen’s viral hit “Lamberghini.” The music video featured Shobhit Banwait and was uploaded to Speed Records’ YouTube channel with 25-million subscribers.
By mid-2017, BINA® Musical Stores, known worldwide for their Indian harmoniums, sponsored J. Ashar and designed him a custom instrument for his future projects. In early 2018, Justin started Pug Life Records®, an experimental management, record label, video production, and marketing platform to develop new artists. He saw a lot of talent across the world, but he found many of these artists never had a platform to put out their music. J. Ashar’s concept was to create an artistic collective and community to showcase how when artists work together, they can accomplish big things. He signed Shobhit Banwait, a legendary tabla player from Toronto, Canada, to his label shortly afterwards.
J. Ashar then transformed from an artist to an executive producer. By 2019, Pug Life Records® partnered up with Speed Records®, an Indian music label, to release an official tabla remix to the Doorbeen’s viral hit “Lamberghini.” The music video featured Shobhit Banwait and was uploaded to Speed Records’ YouTube channel with 25-million subscribers.