JUMA MUSIC

JUMA MUSIC'S story is characterized by overcoming formidable odds. His music draws emotional depth from his personal struggles and triumphs with grief and depression, blending the gravity of Tupac with the lyrical dexterity and sonic flare of influences like A Tribe Called Quest, and Public Enemy. He uses his microphone as a megaphone for truth, exposing the myths in popular culture and raising social awareness – even when the music stops. Offstage, he carries this mission forward as founder of the Message, a media literacy education company. Through the Message, he empowers teens to become empowered adults in a world of social media and hype. He serves middle and high school students in the US and Canada with nontraditional programs that use music and pop culture as vehicles for learning. He said, “I know first-hand, both from my own experience and from the youth that I work with, how the things we see and hear in media can help propel us into our destinies or scramble our compass. So I help young people dismount from the merry-go-round of life, question the world, and get a bigger and brighter vision of who they are.”