King Ketelby James

King Ketelby James, has been a visionary since childhood. He has always had a strong love and passion for music, having begun singing and playing his Fisher-Price piano at the age of four. His goal was clear early on and he never lost sight of it. James discovered rap when he was in the fourth grade, and by the sixth, he had started producing his own beats. He wrote his own lyrics, and soon he was producing his own songs. This became a passion, and after a while, he founded the rap tro "JAS CRW" with his two friends Sandjay Deng and Aristoteles Filipe. This group has achieved a lot, having played at festivals all over Switzerland, Openair Frauenfeld, Paléo Festival and Mainstage at Openair St. Gallen to name a few.

As well as his work with JAS CRW, James is also part of Starter Gang, a label through which he produces a multitude of artists. For example, Naomi Lareine, a national rising star in swiss contemporary music. He continues to produce for big names.

Recently, James has moved to Accra, Ghana, and has been focusing on his solo project, inspired by his past relationships, delving into the world of soul and afrobeat to process them. This is the beginning of a new stage for the King, he’s bursting with ideas and working hard on his upcoming solo EP. Listeners will be able to identify with the lyrics and the music, as his mixture of melancholic lyrics and dance beats define his own path with the mantra - what doesn’t kill you makes you stronger.