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The bicultural kid who grew up between Puerto Rico, Cuba, and the U.S., LA EQUIS carries a story shaped by migration and reinvention. Born to a Puerto Rican mother and Cuban father, shortly after the Cuban revolution his family left Cuba in search of new opportunities in Puerto Rico before settling in the States. That cross-cultural upbringing deeply influenced his sound, vision, and the world-building behind his work.
LA EQUIS (formerly Xcelencia) is a singer, songwriter, and producer who blends reggaetón with alternative pop, hip hop, electronic elements, and Caribbean rhythms. Known for his use of samples and genre-bending style, he pushes Latin music forward while staying grounded in his roots.
Entirely independent, he has amassed over 55 million streams, voiced Papa John’s on a nationwide Spanish campaign, and earned high-profile syncs with Marvel, Disney, HBO Max, and the MLB The Show series. Beyond music, he spearheads a slate of Latin-culture ventures and is recognized as a pioneer in direct-to-fan releases.
His next statement arrives through “el niño maravilla,” an album experienced start-to-finish on his own interactive platform—where music unfolds as a fully immersive world for fans.
LA EQUIS (formerly Xcelencia) is a singer, songwriter, and producer who blends reggaetón with alternative pop, hip hop, electronic elements, and Caribbean rhythms. Known for his use of samples and genre-bending style, he pushes Latin music forward while staying grounded in his roots.
Entirely independent, he has amassed over 55 million streams, voiced Papa John’s on a nationwide Spanish campaign, and earned high-profile syncs with Marvel, Disney, HBO Max, and the MLB The Show series. Beyond music, he spearheads a slate of Latin-culture ventures and is recognized as a pioneer in direct-to-fan releases.
His next statement arrives through “el niño maravilla,” an album experienced start-to-finish on his own interactive platform—where music unfolds as a fully immersive world for fans.
Monthly Listeners
77,823
Monthly Listeners History
Track the evolution of monthly listeners over the last 28 days.
Followers
11,800
Followers History
Track the evolution of followers over the last 28 days.
Top Cities
3,187 listeners
1,540 listeners
1,429 listeners
1,279 listeners
1,177 listeners
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