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Data updated on 2025-08-06 15:31:56 UTC
LA EQUIS (formerly Xcelencia) is a Puerto Rican-Cuban singer, songwriter, and producer who blends reggaetón with alternative pop, hip hop, electronic elements, and Caribbean rhythms. Known for his use of samples and genre-bending style, he pushes Latin music forward while staying grounded in his roots.
Born in Puerto Rico to a Puerto Rican mother and Cuban father, his story is shaped by migration and reinvention—his family left Cuba in search of new opportunities in Puerto Rico before settling in the U.S. That cross-cultural upbringing deeply influenced his sound, vision, and the world-building behind his work.
Entirely independent, he has amassed over 55 million streams, voiced Papa John’s on a nationwide Spanish campaign, and earned high-profile syncs with Marvel, Disney, HBO Max, and the MLB The Show series. Beyond music, he spearheads a slate of Latin-culture ventures and is recognized as a pioneer in direct-to-fan releases.
His next statement arrives through “el niño maravilla,” an album experienced start-to-finish on his own interactive platform—where music unfolds as a fully immersive world for fans.
Born in Puerto Rico to a Puerto Rican mother and Cuban father, his story is shaped by migration and reinvention—his family left Cuba in search of new opportunities in Puerto Rico before settling in the U.S. That cross-cultural upbringing deeply influenced his sound, vision, and the world-building behind his work.
Entirely independent, he has amassed over 55 million streams, voiced Papa John’s on a nationwide Spanish campaign, and earned high-profile syncs with Marvel, Disney, HBO Max, and the MLB The Show series. Beyond music, he spearheads a slate of Latin-culture ventures and is recognized as a pioneer in direct-to-fan releases.
His next statement arrives through “el niño maravilla,” an album experienced start-to-finish on his own interactive platform—where music unfolds as a fully immersive world for fans.
Genres
: reggaeton
Monthly listeners
42,933
Followers
11,806
Most popular tracks
| Track | Plays | Duration | Release date | |
|---|---|---|---|---|
|
4,248,102 | 2:56 | 2020-05-01 | |
|
3,545,105 | 3:40 | 2018-08-09 | |
|
3,062,418 | 2:50 | 2019-06-07 | |
|
2,947,358 | 3:21 | 2019-08-09 | |
|
2,863,577 | 2:38 | 2019-03-22 | |
|
2,664,483 | 3:31 | 2019-10-25 | |
|
2,633,622 | 2:45 | 2019-02-14 | |
|
2,136,078 | 2:51 | 2022-01-28 | |
|
2,052,906 | 2:30 | 2021-01-29 | |
|
1,825,891 | 3:35 | 2019-09-13 |
