LA FIRMA - monthly listeners and total stream count

12 artists from all over Latin America arrive in Miami to compete for the opportunity of a lifetime. To sign a record deal with the most innovative company in urban music: NEON16. At the end of the competition, only one of them will receive THE SIGNING. After settling into their lavish new home, the artists are surprised by the visit of the competitions’ judges, iconic artists, producers and music executives: Lex Borrero, Tainy, Nicki Nicole, Rauw Alejandro and Yandel. Together they welcome and brief them on what to expect as they journey into the competition. Everyday they will be put through different challenges designed to test their creativity, discipline and willingness to become the next global music superstar. All while writing original songs alongside the best producers in the industry. Additionally, they will be performing those songs live in some of Miami’s hottest clubs, and their first performance begins that same night at the legendary nightclub “E11EVEN”.