Low Variety

Low Variety is the new experimental project of R. Cole Furlow. A native of Jackson,
Mississippi, Furlow is the mastermind behind noise-pop stalwarts Dead Gaze and the former
bass player for Dent May. Furlow released three acclaimed albums and several EPs under the
Dead Gaze moniker, touring internationally for several years. Pitchfork called Furlow a “real
voice of his generation,” Vice heralded the music as a “toe-tapping sway through the feel-
goods,” and Allmusic praised the home-produced quality of Dead Gaze’s sophomore album,
Easy Travels.

Leaving behind the blown-out pop of his former project, Low Variety finds Furlow diving deep
within himself, creating ambient music with a melodic touch. Through decades of honing his
craft producing records for others and himself, Furlow indulges his experimental side,
meticulously arranging each scrape and noise to create a calm, tranquil world, a peaceful place
for healing. Low Variety #1 is not quite ambient music, but it isn’t pop either. It’s melodic, but
not insistent, and it never overstays its welcome. It can sit as comfortably in the background just
as easily as it can be obsessively picked apart. The record is a tactile world, warm and soothing
to the touch, fuzzy and worn as an old blanket. Furlow describes the record as a collection of
“new age, meditation instrumentals".