No Guidnce

No Guidnce is revolutionizing R&B. This London-based quartet—Zeekay, Eshan, Josh, and Kaci—has shattered expectations, proving the modern boyband is alive and thriving. Their debut EP, Is It A Crime?, features powerhouse collaborations with Victoria Monét (Ariana Grande, Nas), Theron Thomas (Lizzo, Usher), Lunchmoney Lewis (Nicki Minaj, Lil Wayne), and Akeel Henry (Giveon, John Legend). Since their explosive March 2023 debut, they’ve earned praise from icons like Summer Walker, Timbaland, Babyface, Stormzy, Labrinth, Miguel, Snoop Dogg, JoJo, and Boyz II Men. Backed by jaw-dropping numbers—2.7 million TikTok followers, 1+ billion views in 2023, and six of TikTok’s most-viewed R&B videos—they ranked as the UK’s 6th most-viewed and followed artist, a feat few can match.

Their influence goes beyond the screen—No Guidnce has turned viral success into real-world mania. Fans have packed sold-out shows across Europe and the U.S., confirming their rise as global superstars. They’ve opened for Mahalia’s UK and Europe tour, as well as SZA at her BST Hyde Park show, all while gearing up for an even bigger future. Now, fully independent in 2024, they’re charting their own course, united by brotherhood and an unstoppable drive to create the soundtrack of a generation. No Guidnce is more than a boyband—they’re a movement. In a time when the music industry needed a revolution, they’ve stepped up, proving R&B’s golden era is just beginning.