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The idea of "Self Love" is not just a concept anymore. This pop-tinged, Juice WRLD influenced teen is grabbing audiences with more than his inner demons. Between woeful feels of introspective hip hop and confident hook-studded bangers, Self Love mixes the current wave of emo rap with undertones of dark pop and guitar-driven punk rock. Notorious for storytelling built on smart production, his supple voice and harrowing lyrics complement and unmask his vulnerable yet crush-inducing appeal. He's cute. He's endearing. And he's deeply complex - leaving us with lowkey earworms that both slap and get stuck in our heads forever.