SERA

Miracles do happen. Just imagine, you’re an unknown singer wanting to make a name for yourself. In 2020 you decide to post live covers of songs on YouTube, TikTok and Instagram. You do this from the safe space of your car. Then, during one of your sessions, your main idol asks to join you on one of the songs. This happened to SERA from the Dutch town of Sliedrecht. Her versions of Dua Lipa’s ‘IDGAF’ and Megan Trainer’s ‘NO’ went viral overnight with hundreds of thousands of views and lots of new followers.


One of those followers was Justin Bieber. When he spotted SERA’s rendition of one of his songs on Instagram Live he decided to sing along with her. Only a little later she was asked to perform on Christiano Ronaldos birthday party. Before she knew it SERA was on a plane to Turin. That was her first live performance ever, singing only a few feet away from the world-famous footballer. Scary, for sure, but an incredible experience. “Right away I knew. This is what I want to do for the rest of my life.”


But SERA, a level-headed Dutch girl, kept her cool, even with her fanbase growing at lightning speed. One of her most popular videos, the Tones and I-cover Dance Monkey, amassed more than 30 million views. Because of that and all the raving reviews she received SERA decided to turn professional. She got in touch with producer and songwriter Bas van Daalen, who has worked with J. Balvin, Major Lazer and David Guetta, and went to his studio to write her own material.