SNG

Los Angeles-based pop artist, SNG is a pioneering force in pop music, blending the essence of early 2000s pop, dance, and hip hop into a distinct and refreshing sound. Known for seamlessly intertwining singing and rapping, he crafts a unique musical identity.

Representing both the LGBTQ and Southeast Asian AAPI communities, SNG's journey transcends mere melodies. His music encapsulates those intimate moments – from humming tunes during traffic jams to joyously singing along in the shower. His addictive songs, brimming with earworm hooks and infectious beats, define his distinctive pop sound.

Highlighted by Paper Magazine as someone who has seamlessly integrated diverse interests his career, SNG marks his determination to carve a unique niche in the music industry.

His music video "Look At Me" premiered on Billboard, and We Found New Music praised his song "Scream" as an eclectic mix of electro-R&B and tasteful dubstep, earning praise for its sonic innovation and commercial appeal. SNG's tracks have graced airwaves and publications including UPROXX, 91.7 WVXU, 88.5 WMUB, Radio Artifact, OUT, WFNM, Out TV, Voyage LA, while his visual artistry has been recognized by V Magazine.