Stran

Stran debuted as a solo artist in 2024 with the single ‘Round Midnight, rapidly becoming a Swedish national radio hit. However, having sung alongside countless of well-known artists throughout the years, Stran’s voice was already widely acclaimed on the Swedish music scene.

As both a millennial and immigrant child arriving to the West, she quickly immersed herself in MTV and the popular music scene of the early 00s, something that has heavily influenced her own music.
Mixing Boom bap beats with Alt Rock, RnB, pop, electro and orchestral arrangements, Stran embodies everything her generation indulged in during the late 90s and early 00s. Together with her distinguished and professionally trained vocals, she is effortlessly keeps pushing the sonic landscape.

With the music video for her latest single Free 2 Do Whatever, Stran visually mirrors the song’s sonic vibe with a range of different dance styles, showcasing this ever-present nod to the eclectic and genre-bending aesthetics of the early 00s.

Having built up to this moment for years, there is nothing random or accidental about the carefully honed sound of Stran, and it’s safe to say that the debut album, which is set to be released mid 2025, shows that the future of pop is safe within her hands.