Tara Shannon

Tara Shannon is a music industry multi-hyphenate: artist, entrepreneur, educator, and advocate who has dedicated her career to educating, empowering, and entertaining. A sought-after speaker, Tara has shared her expertise on some of the most prestigious stages, including Artpreneur (Ottawa), Impact Entrepreneur Summit (Toronto), Berklee College of Music (Boston), G20 Summit (Toronto), Indie Week (NYC), and more. Her insightful, inspiring talks have motivated countless artists and entrepreneurs to navigate the ever-changing music industry.
As co-founder and driving force behind multiple businesses across diverse industries—including transportation, manufacturing, and her artist-focused agency Willow Sound Records—Tara leverages her unique experience to equip music creators with the tools they need to succeed. Her dedication to artist development extends also to founding The Willow House (Wellness Centre), where she emphasizes self-care, balance and connection to authentic self being key components of living your fullest life.
Tara is the author of "YOU and the Music Business: A Self-Care Guide to Finding Balance and Joy in Today’s Music Industry", a must-read for music professionals seeking longevity and fulfillment.