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Straight outta Harlem, the Bronx, and Brooklyn, The Ight Now’s are a rising NYC collective built on creativity, culture, and hustle. The movement started with the clothing brand Ight Now Studios, founded by Madden, Jelani, and Jordan, where a passion for style quickly grew into something bigger. That spark evolved into Ight Now ENT, the group’s expanding creative platform powered by Madden, Jelani, Jordan, JDOT2HOTTY, PrinceTheCreator, and more.
Even while balancing college life at SUNY Morrisville, The Ight Now’s continue to make noise—bringing together the raw energy of NYC streets, the ambition of young entrepreneurship, and the unity of a community-driven mindset. This isn’t just a group; it’s a lifestyle, a movement, and the next chapter of New York culture.
Even while balancing college life at SUNY Morrisville, The Ight Now’s continue to make noise—bringing together the raw energy of NYC streets, the ambition of young entrepreneurship, and the unity of a community-driven mindset. This isn’t just a group; it’s a lifestyle, a movement, and the next chapter of New York culture.
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