The Weeknd took over pop music & culture on his own terms filtering R&B, Pop,& hip-hop through an ambitious widescreen lens. The multi-platinum 4X GRAMMY Award winner has emerged as one of the most successful & significant artists of the modern era. 2012’s 3X platinum <a href="spotify:album:5EbpxRwbbpCJUepbqVTZ1U" data-name="Trilogy">Trilogy</a> collated 3 breakout mixtapes—House of Balloons, Thursday & Echoes of Silence—into his 1st chart-topping collection followed by his debut LP <a href="spotify:album:3hhDpPtCFuQbppwYgsVhMO" data-name="Kiss Land">Kiss Land</a> in 2013. Two years later, “Earned It (Fifty Shades of Grey)” won “Best R&B Performance” & received an Academy Award nod for “Best Original Song” & 4X Platinum <a href="spotify:album:0P3oVJBFOv3TDXlYRhGL7s" data-name="Beauty Behind The Madness">Beauty Behind The Madness</a> won a GRAMMY for “Best Urban Contemporary Album.” In 2018, <a href="spotify:album:2ODvWsOgouMbaA5xf0RkJe" data-name="Starboy">Starboy</a> won the same award, making him the 1st artist ever to win twice. His 6-track project My Dear Melancholy marked his 3rd consecutive #1 bow on the Billboard Top 200, & “Pray For Me” with Kendrick Lamar & <a href="spotify:artist:67Aux8pNOScNMgB0cA2Gwg" data-name="Niels">Niels</a> was featured in the trailer for the Academy Award winning Marvel film Black Panther. In 2020 the 80’s-nostalgic track <a href="spotify:track:0VjIjW4GlUZAMYd2vXMi3b" data-name="Blinding Lights">Blinding Lights</a> became a worldwide sensation, igniting viral dance challenges across social media, peaking at #1 in 30+ countries & headlining Mercedes Benz EQC campaign. <a href="spotify:album:4yP0hdKOZPNshxUOjY0cZj" data-name="After Hours">After Hours</a> held the #1 spot on Billboard 200 for 4 consecutive weeks, marking his 4th #1 album & becoming the first to ever rank #1 on the Billboard 200, Hot 100, and Artist 100 simultaneously. <a href="spotify:album:4yP0hdKOZPNshxUOjY0cZj" data-name="After Hours">After Hours</a> is the #1 R&B streaming album of all time (followed by <a href="spotify:album:2ODvWsOgouMbaA5xf0RkJe" data-name="Starboy">Starboy</a> at #2).
