Will B (UK)

Emerging from the culturally rich neighbourhood of East London, Will B is a distinguished music producer and DJ known for his captivating blend of Afro and Melodic house music.
Will B grew up playing piano classically reaching grade 6 as a teenager, but then shifted his sights to DJ'ing and started locally as part of a 'sound' at age 16. He juggled this with his other love, Basketball where he played for London Towers (the best team in the country at the time) and then moved to semi professional football in the years to follow.

With a wealth of experience both behind the decks, and managing record labels (he used to manage eclectic record label, Casual Records; and House label Need2Soul) Will B is now ready to release some of his own House music production work to the world through his own label, Spirit Animal Records.

Will B’s music reflects his heritage and his upbringing, combining the rhythmic vitality of St. Lucia with the cutting-edge sounds of the UK. This cultural amalgamation is evident in his productions, which seamlessly weave together intricate Afro percussion, lush melodic synths, and deep, soulful grooves. His tracks are a testament to his ability to create immersive soundscapes that resonate with listeners on both emotional and physical levels. His innovative approach and dedication to his craft have garnered him a loyal following and widespread acclaim within the electronic music community.