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610 Preem0, born Bryson Bell-St.John, is a global star—a multi-talented Indenous songwriter, filmmaker, rapper, singer, actor, broadcaster, record producer, and entrepreneur. As the founder and owner of Preeminent610, he leads a brand that fuses music, filmmaking, and fashion, dedicated to empowering individuality and redefining creative expression.
610 Preem0’s creative journey is deeply rooted in a rich musical legacy. He is the nephew of legendary songwriter Thom Bell, who, alongside Kenny Gamble and Leon Huff, helped shape the iconic sound of Philadelphia. His grandfather, Anthony Bell, penned the classic “Stone in Love With You” for the Stylistics. 610 Preem0’s early start came from working with his father.
610 Preem0 is the star of the YouTube web series ZELLOWORLD, now in its second season and featured on the Preeminent 610 YouTube channel, which has garnered over 2.2 million views. As the brand ambassador for Preeminent 610 clothing, he embodies the brand’s ethos of confidence, individuality, and unique style. His music streams in over 88 countries, with millions of plays worldwide across all major platforms.
Remaining fiercely independent, 610 Preem0 has chosen not to sign with a major label, keeping Preeminent 610 as an independent brand and maintaining full creative control. With vision, drive, and relentless ambition, 610 Preem0 is a young mogul leading Preeminent 610—a company destined for greatness in movies, music, and fashion.
610 Preem0’s creative journey is deeply rooted in a rich musical legacy. He is the nephew of legendary songwriter Thom Bell, who, alongside Kenny Gamble and Leon Huff, helped shape the iconic sound of Philadelphia. His grandfather, Anthony Bell, penned the classic “Stone in Love With You” for the Stylistics. 610 Preem0’s early start came from working with his father.
610 Preem0 is the star of the YouTube web series ZELLOWORLD, now in its second season and featured on the Preeminent 610 YouTube channel, which has garnered over 2.2 million views. As the brand ambassador for Preeminent 610 clothing, he embodies the brand’s ethos of confidence, individuality, and unique style. His music streams in over 88 countries, with millions of plays worldwide across all major platforms.
Remaining fiercely independent, 610 Preem0 has chosen not to sign with a major label, keeping Preeminent 610 as an independent brand and maintaining full creative control. With vision, drive, and relentless ambition, 610 Preem0 is a young mogul leading Preeminent 610—a company destined for greatness in movies, music, and fashion.
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