Be The Bear

<a href="spotify:artist:2xJWJyvAyaExge8bHrnPzG" data-name="Be The Bear">Be The Bear</a> is the nom de plume of Swedish artist and producer Christina Wehage, writing and recording in her commercial studio in Gothenburg, home to the artists&#39; record label Loud Attic Records. Her debut single <a href="spotify:album:2DapTiAoUeuxeIDpqc8dPx" data-name="Erupt">Erupt</a> was featured in an international TV commercial for Volvo, with over a million views on Youtube and climbed the iTunes charts in Sweden. Her two following singles, <a href="spotify:track:3AsJO01VvI7gc2cWjTOPAu" data-name="I Don't Want To">I Don't Want To</a> and <a href="spotify:track:1DNqaOAR3bPnKHVBl71xGY" data-name="Ruler">Ruler</a> (dance collab with <a href="spotify:artist:670UISOh9XV1zlq5z5IfoY" data-name="GOLDHOUSE">GOLDHOUSE</a>) were both added to Spotify&#39;s highly-coveted <a href="spotify:playlist:37i9dQZF1DX4JAvHpjipBk" data-name="New Music Friday">New Music Friday</a>. Her recent single <a href="spotify:album:7f5VEMddewWBrJDORbjOkM" data-name="Mermaid">Mermaid</a> topped iTunes (Sweden) and feat in another Volvo commercial. The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it&#39;s because you’re trying to deal with something. I wasn&#39;t facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself. &quot;Cinematic and stunning, &#39;Erupt&#39; is the goosebump inducing debut single from Be The Bear&quot; - Wonderland Magazine “Reminiscent of <a href="spotify:artist:7w29UYBi0qsHi5RTcv3lmA" data-name="Björk">Björk</a> in its sheer free-wheeling creativity, &#39;Erupt&#39; is a beautiful, wholly inspired debut” - Clash Magazine &quot;The sweeping orchestral arrangement and minimal electronic touches have garnered comparisons to <a href="spotify:artist:1WgXqy2Dd70QQOU7Ay074N" data-name="AURORA">AURORA</a> and <a href="spotify:artist:1moxjboGR7GNWYIMWsRjgG" data-name="Florence + The Machine">Florence + The Machine</a>. &#39;Erupt&#39; seems an apt name for the artist’s almost volcanically dramatic arrival on the pop scene” – Line Of Best Fit