Last updated: 7 hours ago
Big E says he’s the DJ Khaled of underground rap, and while that may seem hyperbolic, it’s actually understated. Big E, born Elias Alvarado, willed dozens of the most influential rappers of the mid-to-late 2010s into their best selves, and ultimately, the limelight. Alvarado runs Big E Records, an iconic studio-label within the Los Angeles music scene. He and his team have gone Multi-Platinum, but like many successful artists, Big E had to hit rock bottom before skying to the top.
Around the end of high school, Alvarado felt deeply unfulfilled. “If I’m going to be successful at anything in my life,” he thought, “it’s going to be through music.” So, he moved from Santa Barbara to Los Angeles, enrolled in music school, and scored an engineering internship at Atlantic Records.
Quickly, Alvarado realized, “All these underground kids I’m meeting (Playboi Carti, Famous Dex, Key!, etc.) get thousands of plays with low-quality mixing. If I can get them sounding up to par, I’ll get them millions of plays.” Within weeks, these “underground kids” struck fame and Big E’s dream materialized.
Then, Big E dropped Turn Me Up Big E volumes 1 and 2, which feature Rae Sremmurd, Xavier Wulf, Playboi Carti, and many more. He signed 6x Platinum producer BigHead, 5x Platinum producer Gnealz, and 2x Gold vocalist Lil Tracy to Big E Records, along with up-and-comers Doobee and Ghostface. Even though he’s found success, Alvarado hasn’t lost touch with his love for the underground. – Gabe Allanoff
Around the end of high school, Alvarado felt deeply unfulfilled. “If I’m going to be successful at anything in my life,” he thought, “it’s going to be through music.” So, he moved from Santa Barbara to Los Angeles, enrolled in music school, and scored an engineering internship at Atlantic Records.
Quickly, Alvarado realized, “All these underground kids I’m meeting (Playboi Carti, Famous Dex, Key!, etc.) get thousands of plays with low-quality mixing. If I can get them sounding up to par, I’ll get them millions of plays.” Within weeks, these “underground kids” struck fame and Big E’s dream materialized.
Then, Big E dropped Turn Me Up Big E volumes 1 and 2, which feature Rae Sremmurd, Xavier Wulf, Playboi Carti, and many more. He signed 6x Platinum producer BigHead, 5x Platinum producer Gnealz, and 2x Gold vocalist Lil Tracy to Big E Records, along with up-and-comers Doobee and Ghostface. Even though he’s found success, Alvarado hasn’t lost touch with his love for the underground. – Gabe Allanoff
Monthly Listeners
30,559
Monthly Listeners History
Track the evolution of monthly listeners over the last 28 days.
Followers
1,896
Followers History
Track the evolution of followers over the last 28 days.
Top Cities
499 listeners
493 listeners
457 listeners
448 listeners
427 listeners
Related Artists
lagosta :3
lagosta archive
Semdva
Nuts!
rich disease
Gustav Åhr
Cooprfucku
ux
pesopiddy
serotonin00
proxzi
