Atlanta-based Jazze Pha (born Phalon Alexander), the son of original <a href="spotify:artist:0Z4CzYz9ieK8q9XiVMPkW5">Bar-Kays</a> bassist James Alexander, began racking up session credits in the mid-'90s and became one of the hottest beat-makers around the turn of the following decade. Predominantly a producer of Southern rap, Pha's handiwork led to Top 20 hits for <a href="spotify:artist:0Uo6kyjrbQoZBlcXsMb8Vm">Field Mob</a> ("Sick of Being Lonely") and <a href="spotify:artist:2NdeV5rLm47xAvogXrYhJX">Ciara</a> ("1, 2 Step"), and he also worked on records by <a href="spotify:artist:4sb7rZNN93BSS6Gqgepo4v">Too Short</a>, <a href="spotify:artist:1W9qOBYRTfP7HcizWN43G1">Slick Rick</a>, <a href="spotify:artist:3ipn9JLAPI5GUEo4y4jcoi">Ludacris</a>, <a href="spotify:artist:55Aa2cqylxrFIXC767Z865">Lil' Wayne</a>, <a href="spotify:artist:1G9G7WwrXka3Z1r7aIDjI7">OutKast</a>, <a href="spotify:artist:4OBJLual30L7gRl5UkeRcT">T.I.</a>, <a href="spotify:artist:0H0yrKDty3I7pPrNUSH3wW">Ruben Studdard</a>, and <a href="spotify:artist:2gBjLmx6zQnFGQJCAQpRgw">Nelly</a>. In 2005, he signed a production deal with the Cash Money label, which had previously counted only <a href="spotify:artist:0fbFfVckGKsDbAfYnB5mD1">Mannie Fresh</a> as an in-house producer. ~ Andy Kellman, Rovi