Latto

Latto, a stunning Rap sensation from Clayton County, Georgia, has emerged as a prominent force on the contemporary music scene at the tender age of 23. Her roots in rap trace back to her childhood, having been carving out her path in the music industry since she was 10 years old. Her talent was recognized early on when she emerged as the winner of The Rap Game Season One. This became the launchpad for her rise to prominence. She kickstarted her professional journey in earnest in 2016 and, since then, her artistic journey has been on an upward trajectory.

Recognized for her intelligent lyricism and hard-hitting verses, Latto's brand of rap is marked by raw emotion and candid honesty. In 2020, her talent caught the attention of RCA Records, which led to her signing with the renowned label. Her initial stint with RCA resulted in the release of her EP Big Latto in June 2019. The EP marked the debut of her breakout hit "Bitch From Da Souf," a song that placed her firmly in the spotlight.

Latto's prolific output was again on full display in her follow-up project, Hit The Latto, featuring a remixed version of “Bitch From Da Souf” with Saweetie and Trina. The track was a hit, with the music video racking up nearly 82 million views. Both versions of the track combined have achieved over 200 million streams on Spotify and Apple Music alone.

Latto exhibits a mastery in her pen game that sets her apart. Her lyrical prowess earned “Bitch From Da Souf (Remix)” an RIAA-certified Platinum status, making her the first solo female rapper from Atlanta to achieve this inherent distinction. In 2020, she also became one of the only two women inducted into the much revered XXL 2020 Freshman Class, underscoring her rising prominence in the rap game.

In August 2020, Latto released her major label debut project, Queen of Da Souf, to widespread acclaim. The project highlighted her evolution as an artist, contributing to over 300 million streams worldwide. Notably, the album includes hits like “In n Out” featuring City Girls, “Sex Lies” with Lil Baby, and the RIAA-certified Platinum track “Muwop” featuring Gucci Mane.

However, the zenith in her career so far has been the release of "Big Energy" in 2021. The hugely popular track has accumulated more than 267.6 million streams on Spotify, reaffirming her status as a major act to watch. Latto's total Spotify streams have crossed the extraordinary milestone of 1.6 billion, a testament to her growing influence and popularity in the global music industry.

Latto’s journey reflects her relentless perseverance and showcases her distinctive flair in the rap industry. Her unique ability to capture and convey raw, unfiltered emotions through her music is arguably what sets her apart in an intensely competitive milieu. Poised at the intersection of raw talent and a keen sense of the contemporary music landscape, Latto is an emblem of the future of rap music.