Loie

(pronounced LOW-EE)
Loie is a refreshing artist, writer and multi-instrumentalist from South East London that you must tune in to. With a focus on live sound Loie combines Soul, R&B, and her roots in jazz to craft her tender and unique sound.

BRIT school alumni, Loie has been drawn to blending genres, sonics and harmony arranging. Her creative approach has no doubt been influenced by a unique cultural upbringing, raised in a creative household in the heart of Brixton with mixed family hertitage of Chinese-Trinidadian and British.

‘I’m often inspired by all the delicate nuances in life. I like to sample nature, conversations & unrehearsed moments in the studio. They can capture the moment perfectly and transport you to that feeling’

Aged thirteen, Loie found her love for improvisation, performing jazz standards alongside a house band at ‘The Paradise’ in Kensal Rise. She has since performed in renowned venues across London sharing stages with respected artists such as Carla Prata & Etta Bond . Loie collaborated with many of the UK’s most talented writers, musicians, even Grammy nominated producers to craft her successful debut EP ‘What We Become’, self released in April, 2023. With news of an LP on the horizon, keep an eye out for this future female icon because she’s just getting started.