Artist

Mr. Hong

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mr. hong is an Asian American musician and producer born and raised in the San Francisco Bay Area. To him, music is a reflection of emotion and experience, and its main purpose for him is to document and record memory, similar to diary entries. His music uniquely incorporates hip hop, electronic, classical and natural elements to evoke a feeling that NEST HQ has called "pure bliss".

His music has been featured in campaigns with UNIQLO, Urban Outfitters, the NBA, 88RISING, MAC Cosmetics, Major League Soccer and more.

Each project provides a glimpse into mr. hong's life and thoughts at that time - in his breakthrough project <a href="spotify:album:3oKJBVEhx1IiA9zCcaT05k" data-name="long days.short years">long days.short years</a>, mr. hong reminisces on how his college career came and went, quickly and slowly. <a href="spotify:album:1Gv6U6DA93d1d2UW0yb6gh" data-name="Three Days Off">Three Days Off</a> discusses his constant battle adjusting to work and life in a busy and noisy world. <a href="spotify:album:6XtXHzGLiqPuQO11iXvCu7" data-name="Midnight">Midnight</a> illustrates his period of insomnia in 2018.

In the midst of the pandemic, he partnered with Melbourne-based musician <a href="spotify:artist:3FMHJYjF4SBeWszMXgWoaR" data-name="pastels">pastels</a> to bring two albums to life, <a href="spotify:album:1CiHlOTlvKtLxcUJYF38y3" data-name="cafe a.m.">cafe a.m.</a> and <a href="spotify:album:74nkHMYgrAvsOLgNBR7RLQ" data-name="cafe p.m">cafe p.m</a>. cafe a.m tells the story of a couple meeting at a coffeeshopr. cafe p.m is the sequel, an homage to nightlife.

In 2021 he released <a href="spotify:album:6iwNNr2hygFHtgSHrgjq7S" data-name="31, a mixtape for my sister">31, a mixtape for my sister</a> to commemorate his sister, who had passed away from brain cancer in 2019. To this day, his sister remains a large influence on his music.

After a brief hiatus, mr. hong returned with <a href="spotify:album:5ehAOqlhS1kbI6V1pRCpvW" data-name="last night">last night</a>, an instrumental album that follows along his journey as he tries to piece together a night out.

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