New Ron

Formed in 2020 during the pandemic, New Ron started as the studio venture of Zac Lavender and Kevin Harvey, two musicians who had met and lived together years earlier while pursuing music degrees at the University of Michigan. With backgrounds in classical music, rock, Jazz, chamber music, art song, and symphonic music, Zac and Kevin boast an eclectic sound in stark contrast to the modern age of copycat bands and albums all sounding the same.

New Ron’s second single, “Christmas, man,” was featured in Huffington Posts’ 2020 Christmas playlist alongside the likes of Top 40 artists like Lil Nas X, Dolly Parton, and Robbie Williams, though the duo were completely unknown at the time. Following the release of “Christmas, man,” the duo wrote and recorded 11 songs the following year and 10 the year after that, including 2 EP’s. Since then their music has been featured on several Spotify Playlists and TikTok videos. They were also selected as a featured artist through Amuse distribution group. The group has become known for weaving different genres and styles into each musical idea, exploring soundscapes reminiscent of classic rock, folk, jazz, ambient-electronic, and shoegaze music while unifying behind the belief in a strong singable melody with visceral lyrics. Garnering a small cult-like following internationally, the duo continues to be prolific in their releasing of new music to their growing fan base that is now in the thousands.