Last updated: 5 hours ago
Founded in 2011 by hip-hop enthusiast Adam John Grandmaison, No Jumper began as a blog that published reviews on albums from emerging underground rap artists. In 2015 the blog transitioned into a video/podcast series, growing to become one of the most visible flagships of underground hip-hop culture and marked by Grandmaison's (also known as Adam22) knack for breaking up-and-coming artists with captivating interviews. In 2018, Adam22 announced he was taking the No Jumper brand even further, branching out from the podcast to start a label in partnership with <a href="spotify:search:label%3A%22Atlantic+Records%22">Atlantic Records</a>. The label began with the release of singles that featured up-and-coming artists, starting in June of 2018 with "Hard" featuring <a href="spotify:artist:2ODbg2404zUzTi02qIPEjB">Tay-K</a> and <a href="spotify:artist:4TEJudQY2pXxVHPE3gD2EU">BlocBoy JB</a> and following a few months later with "Rivals" featuring <a href="spotify:artist:0gCGZZ1Ibo5QsOnll977PD">KILLY</a> and <a href="spotify:artist:2HO2kO7O5gEnM91dhobllP">Smooky Margielaa</a>. Both singles found their featured artists delivering high-energy verses over dark and rugged beats. ~ Fred Thomas, Rovi
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