Last updated: 5 hours ago
By his early twenties, London electro-pop artist Joe Flory, aka Primary 1, experienced success with his debut single, “Hold Me Down.” A heavy-handed whip of ‘80s synth pop and chillwave, the song was the second release by <a href="spotify:artist:3jQ8hpdQo3TCEnb5gmOtH5">Erol Alkan</a>’s indie label <a href="spotify:search:label%3A%22Phantasy+Sound%22">Phantasy Sound</a>, which was home to <a href="spotify:artist:5ZBQea34QfBgEDkcGEKK2b">Late of the Pier</a>’s side project La Priest. As rumors circulated that he would be a fitting producer for the likes of <a href="spotify:artist:4RVnAU35WRWra6OZ3CbbMA">Kylie Minogue</a> and <a href="spotify:artist:6tbjWDEIzxoDsBA1FuhfPW">Madonna</a>, Flory denied that he had any aspirations of working with mainstream pop artists, and embraced Internet anonymity by wearing a lion mask in press photos. After performing a summer tour with <a href="spotify:artist:54QMjE4toDfiCryzYWCpXX">Metronomy</a>, he gained recognition by collaborating with <a href="spotify:artist:6buUuVTdxxAe5ODJtKZ4hP">the Shoes</a> and <a href="spotify:artist:7i9j813KFoSBMldGqlh2Z1">Riton</a> on their respective singles “Ho Lord” and “Who’s There.” Primary 1 self-released a free-for-download compilation of early demos titled Mess Detective before signing to Atlantic in 2010. ~ Jason Lymangrover, Rovi
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