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Rapper Rory Fresco came to fame in 2016, after the autoplay feature of streaming platform Soundcloud queued his "LowKey" as the track to stream immediately after <a href="spotify:artist:5K4W6rqBFWDnAN6FQUkS6x">Kanye West</a>'s hit "Real Friends." Consequently licensed by <a href="spotify:search:label%3A%22Epic%22">Epic</a>, "LowKey" significantly increased the profile of the Kansas City artist, who has since issued a slew of independent commercial singles and full-lengths, most notably True Story (2019).
Fresco, born Terrell Johnson, Jr., was on his way up when the digital-age phenomenon happened, but "LowKey" was at only 6,000 listens before "Real Friends" was posted by <a href="spotify:artist:5K4W6rqBFWDnAN6FQUkS6x">West</a>. Within a day, the streaming total for "LowKey" had exceeded 400,000, and after it hit two million, <a href="spotify:search:label%3A%22Epic%22">Epic</a> came calling. An announcement was made that the artist -- who coincidentally counts <a href="spotify:artist:5K4W6rqBFWDnAN6FQUkS6x">West</a>, as well as <a href="spotify:artist:0fA0VVWsXO9YnASrzqfmYu">Kid Cudi</a>, among his inspirations -- had signed with the major label. Rory denied the signing, although "LowKey" did end up on <a href="spotify:search:label%3A%22Epic%22">Epic</a>'s streaming-only various-artists compilation Epic AF, with <a href="spotify:artist:02kJSzxNuaWGqwubyUba0Z">G-Eazy</a> added to the song's remix. Rory's catalog multiplied in size during the last couple years of the 2010s. Independently, he issued over a dozen tracks, the full-length titles Pretty Death Machine and True Story, and the seven-track 816icko. ~ David Jeffries, Rovi
Fresco, born Terrell Johnson, Jr., was on his way up when the digital-age phenomenon happened, but "LowKey" was at only 6,000 listens before "Real Friends" was posted by <a href="spotify:artist:5K4W6rqBFWDnAN6FQUkS6x">West</a>. Within a day, the streaming total for "LowKey" had exceeded 400,000, and after it hit two million, <a href="spotify:search:label%3A%22Epic%22">Epic</a> came calling. An announcement was made that the artist -- who coincidentally counts <a href="spotify:artist:5K4W6rqBFWDnAN6FQUkS6x">West</a>, as well as <a href="spotify:artist:0fA0VVWsXO9YnASrzqfmYu">Kid Cudi</a>, among his inspirations -- had signed with the major label. Rory denied the signing, although "LowKey" did end up on <a href="spotify:search:label%3A%22Epic%22">Epic</a>'s streaming-only various-artists compilation Epic AF, with <a href="spotify:artist:02kJSzxNuaWGqwubyUba0Z">G-Eazy</a> added to the song's remix. Rory's catalog multiplied in size during the last couple years of the 2010s. Independently, he issued over a dozen tracks, the full-length titles Pretty Death Machine and True Story, and the seven-track 816icko. ~ David Jeffries, Rovi
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