SERENA

SERENA is an emerging artist with an authentic voice that resonates far beyond borders. Born and raised in Italy, she developed a deep passion for music from a young age, which she honed through years of songwriting and experimentation. After spending time in the US, she made her way to London, where she graduated from the renowned British Institute for Modern Music.

The city’s vibrant, multicultural scene became the perfect backdrop for her to evolve from a songwriter into a full-fledged independent artist, producing her own music while seamlessly blending organic melodies with innovative synths and samples.
Her sound is raw and honest, mirroring the hustle and heart of a true DIY artist. SERENA embodies the tenacity and creativity needed to thrive in today’s music landscape, crafting music that speaks to the global stage while staying grounded in her roots.

She’s already made waves, performing at iconic venues like O2 Academy Islington, the Troubadour, and Notting Hill Arts Club, and co-writing tracks like Leave It with Andrea Di Giovanni, a Netflix-synced artist.
With an ever-growing, engaged fanbase following her journey through her storytelling and social media, SERENA is not just another indie artist—she represents the authentic, unfiltered grind of being a musician in 2024. Her international appeal, fierce independence, and relentless work ethic make her a fresh and exciting talent, ready to captivate new audiences on the festival stage.