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Maria Usbeck (<a href="spotify:artist:3NSZ43GhHj5pP7XKfOgpws">Selebrities</a>) and Drew Diver (Horse Shoes), both big fans of Swedish indie pop group <a href="spotify:artist:2oyNl6Ds6rY648mcUFhVgT">the Embassy</a>, met by chance at one of that band's Brooklyn, New York gigs. (As a matter of fact, Diver was sitting in as the group's bassist for that particular show.) The two musicians formed a friendship that soon spawned the dreamy, girl group-inspired duo Soda Shop. Combining sugar-sweet pop hooks, moody reverb, and Usbeck's melancholic lead vocals, Soda Shop's sound easily fit in with a number of other <a href="spotify:artist:3jVMgT4X7YeuYE4aludcmE">Phil Spector</a>-influenced indie pop groups, notably <a href="spotify:artist:4C6aTpsTzZASFFVwa7uhfL">Saturday Looks Good to Me</a>, <a href="spotify:artist:5JvqwJXwYA4QwI8YCSm7Nu">Gigi</a>, and <a href="spotify:artist:7di8sgng2VbmxbqK14C6fA">Cat Eyes</a>. Soda Shop were snapped up by <a href="spotify:search:label%3A%22Shelflife+Records%22">Shelflife Records</a> in 2010, and their debut 7" vinyl single on that label, Farewell, was released in January 2011. There was a palpable buzz among indie pop bloggers following the band's debut live performance at that year's New York Popfest, where they shared the stage with like-minded groups <a href="spotify:artist:4ENFQPVplH2CVKGKqL1zZQ">Betty and the Werewolves</a> and <a href="spotify:artist:5PylkpenyV6LrfvJFLg1AV">Go Sailor</a>. ~ TiVo Staff, Rovi

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