Last updated: 4 days ago
After years spent in silence and self-erasure, Sub Urban returns with If Nevermore. Forged from heartbreak, betrayal, and the slow corrosion of identity in the digital age, the record surges with punk verve, baroque synth arrangements, amped dance, eerie balladry, and glitched-out collapse. It’s a genre-fractured renewal from an artist who withdrew from view completely. Herein, the New Jersey-bred singer, songwriter, and producer tears into the subjects of envy, detachment, and new and old love with impassioned precision.
“This album is my adult awakening,” Sub Urban says. The fallout of broken relationships, industry betrayal, and the lingering toll of illness all bled into the record’s making.
“I realized I was falling victim to the hive-minded homogenization of digital media, and my experiences, ideas, and memories were becoming less and less my own,” Sub Urban says, describing the catalyst culture of TikTok that latched onto his early music. “Everyone converging on the same ideas quicker, chasing the same melodies, and taking less risk amid constant fear of being censored or deplatformed. We handed over art to the tech industry.”
If Nevermore is his confrontational retort — made in isolation, free of the panopticon’s gaze, with a conviction for vulnerability and openness.
“This album is my adult awakening,” Sub Urban says. The fallout of broken relationships, industry betrayal, and the lingering toll of illness all bled into the record’s making.
“I realized I was falling victim to the hive-minded homogenization of digital media, and my experiences, ideas, and memories were becoming less and less my own,” Sub Urban says, describing the catalyst culture of TikTok that latched onto his early music. “Everyone converging on the same ideas quicker, chasing the same melodies, and taking less risk amid constant fear of being censored or deplatformed. We handed over art to the tech industry.”
If Nevermore is his confrontational retort — made in isolation, free of the panopticon’s gaze, with a conviction for vulnerability and openness.
Monthly Listeners
5.9 million
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Followers
1.9 million
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Total Streams
1.9 billion
Total Streams History
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