Last updated: 1 day ago
Audiences around the world have turned to Wistia for their video marketing software, but now the team is setting its sights on becoming the first SaaS company to appear in your Spotify Wrapped. Sure, brands have tried to connect with new audiences by making original music before, but Wistia's approach is different. Don't use AI, and actually make it good.
"I know this is basically an advertisement, but I kind of like it…" - Not The Fader
"Why am I singing songs written and produced by a software company as I fall asleep in bed?" - Not Rolling Stone Magazine
"Wistia is the only artist I listen to when I'm pumping myself up for the halfpipe." - Not Olympic Snowboard gold medalist Shaun White
"Their stuff got me thinking about picking up a camera and making a video. I probably won't, but I thought about it. Actually, now that I'm thinking about it, I'm going to do it." - Not Pitchfork
"I'm really interested to see what they do with their sophomore project!" - Definitely not Robert Christgau
"I know this is basically an advertisement, but I kind of like it…" - Not The Fader
"Why am I singing songs written and produced by a software company as I fall asleep in bed?" - Not Rolling Stone Magazine
"Wistia is the only artist I listen to when I'm pumping myself up for the halfpipe." - Not Olympic Snowboard gold medalist Shaun White
"Their stuff got me thinking about picking up a camera and making a video. I probably won't, but I thought about it. Actually, now that I'm thinking about it, I'm going to do it." - Not Pitchfork
"I'm really interested to see what they do with their sophomore project!" - Definitely not Robert Christgau
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