Last updated: 5 hours ago
Informed by a diverse upbringing, unbelievable journey, tireless grind, and innate talent, Awgust infuses pop with an edge. Blunt and bold lyrics cruise over organic production as he integrates R&B attitude, Latin swagger, and arena-size ambition into a sizzling singular style. Born to Venezuelan parents, he spent his formative years in Texas where a confluence of inspirations shaped him. He devoured discs by Mariah Carey, Spice Girls, and No Doubt. In high school, Awgust spent countless hours seeking out auditions and even tried out for Making Menudo—only to be heartbreakingly rejected. At 17-years-old, one call changed his life. He received an invite to fly to Los Angeles and try out for a new boy band. A whirlwind followed. He landed a spot in the phenomenon Midnight Red. Jimmy Iovine personally signed the group to Interscope as they recorded with mega-producer RedOne [Lady Gaga, Nicki Minaj, Jennifer Lopez] and canvased the globe and toured alongside Fifth Harmony, Selena Gomez, Backstreet Boys, New Kids on the Block, and more. Upon the group’s dissolution, he became a sought-after presence as a songwriter in the studio. Working with Sofía Reyes, he co-wrote the multiplatinum “R.I.P.” [feat. Anitta & Rita Ora] and “Idiota." Currently, Awgust signed a record deal with NEON16 in joint venture with Tommy Mottola, Mith Media and Republic Records. Now he introduces himself as Awgust with the single “Never” [feat. Sofia Reyes].
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