eli

Multidisciplinary artist Eli Romanova, known as ELI, launched her music career in 2021 with the breakout single “Stuck in My Bed,” accompanied by a moody visual directed by Jimmy Giannopoulos and featuring actress Esther McGregor. Her sound blends raw lyricism with genre-defying production, moving between alt-pop, indie, and electronic textures. In 2025, ELI drew industry acclaim with “Beautiful Tears,” a powerful collaboration with Angel Haze, followed by a run of experimental releases co-produced by Grammy winner TROY NōKA (Frank Ocean, Doja Cat, Miguel). Her videos, featuring talents like Orion Carloto, Langley Fox Hemingway, and Zola Ivy Murphy, reflect the same emotional depth and cinematic flair as her music.

Outside of her artist project, ELI is the founder of Fox Creatives, a boutique agency focused on casting, creative direction, and visual production across fashion and music. Through Fox, she’s collaborated with brands and designers including Gucci, Jacques Marie Mage, Calvin Klein, N°21, R13, Helmut Lang, and Olivier Theyskens.