Last updated: 12 hours ago
Four-J label operator Jesse J. Jones placed an ad in the paper seeking performers and was contacted by young tenor Lonnie Russ who already had a notebook bursting with songs. The most promising of these was “My Wife Can’t Cook,” a catchy novelty number with an amusing premise. Thinking his experience at Specialty and Ebb would get his calls answered, Jones shopped the side to every label in town and was refused before his hat reached the coat rack. Dejected, he pressed up a few hundred copies and rolled the dice at radio. His leftover goodwill finally paid off, as the single needled its way onto the charts. When Russ’s star potential was solidified, the same folks who rejected him came knocking again.
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