Shub

For over a decade, Shub (formerly known as DJ Shub) has been at the forefront of a movement that reshaped the landscape of Indigenous electronic music. A trailblazer who coined the powwow-step genre and a former member of the JUNO-winning A Tribe Called Red, Shub has spent years blending the ancient rhythms of powwow music with the pulse of modern beats, scratching, and bass-heavy production. With a new name and vision, Shub is stepping beyond the DJ booth—emerging as a composer, storyteller, and artist dedicated to expanding the read of Indigenous music. 

With his upcoming album Heritage, he is making a statement—not just about where he’s been, but about where Indigenous music is headed. While his signature sound was built around the 140-BPM pulse of dubstep, Heritage expands his sonic palette, weaving in hip-hop, ‘90s-era IDM, dub-infused trip-hop, and even the heavy bass of drill. At its core, Heritage serves as an autobiography—one that, through the diverse backgrounds of its featured artists, also becomes a celebration of unity in a fractured world.

Shub made his name after joining the Juno-winning Indigenous electronic group A Tribe Called Red. He played a key role in defining powwow-step, producing the breakout track Electric Pow Wow Drum’ in 2013. The song fused the explosive energy of EDM with the Indigenous rhythms he grew up with—ultimately amassing over 25 million streams.