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For over a decade, Shub (formerly known as DJ Shub) has been at the forefront of a movement that reshaped the landscape of Indigenous electronic music. A trailblazer who coined the powwow-step genre and a former member of the JUNO-winning <a href="spotify:artist:4S0ovGmM3YEeWE4VBNhX1v" data-name="A Tribe Called Red">A Tribe Called Red</a>, Shub has spent years blending the ancient rhythms of powwow music with the pulse of modern beats, scratching, and bass-heavy production. With a new name and vision, Shub is stepping beyond the DJ booth—emerging as a composer, storyteller, and artist dedicated to expanding the read of Indigenous music.
With his upcoming album Heritage, he is making a statement—not just about where he’s been, but about where Indigenous music is headed. While his signature sound was built around the 140-BPM pulse of dubstep, Heritage expands his sonic palette, weaving in hip-hop, ‘90s-era IDM, dub-infused trip-hop, and even the heavy bass of drill. At its core, Heritage serves as an autobiography—one that, through the diverse backgrounds of its featured artists, also becomes a celebration of unity in a fractured world.
Shub made his name after joining the Juno-winning Indigenous electronic group <a href="spotify:artist:4S0ovGmM3YEeWE4VBNhX1v" data-name="A Tribe Called Red">A Tribe Called Red</a>. He played a key role in defining powwow-step, producing the breakout track <a href="spotify:track:5e8v4ibmsMHxHLALe5KaiZ" data-name="Electric Pow Wow Drum">Electric Pow Wow Drum</a>’ in 2013. The song fused the explosive energy of EDM with the Indigenous rhythms he grew up with—ultimately amassing over 25 million streams.
With his upcoming album Heritage, he is making a statement—not just about where he’s been, but about where Indigenous music is headed. While his signature sound was built around the 140-BPM pulse of dubstep, Heritage expands his sonic palette, weaving in hip-hop, ‘90s-era IDM, dub-infused trip-hop, and even the heavy bass of drill. At its core, Heritage serves as an autobiography—one that, through the diverse backgrounds of its featured artists, also becomes a celebration of unity in a fractured world.
Shub made his name after joining the Juno-winning Indigenous electronic group <a href="spotify:artist:4S0ovGmM3YEeWE4VBNhX1v" data-name="A Tribe Called Red">A Tribe Called Red</a>. He played a key role in defining powwow-step, producing the breakout track <a href="spotify:track:5e8v4ibmsMHxHLALe5KaiZ" data-name="Electric Pow Wow Drum">Electric Pow Wow Drum</a>’ in 2013. The song fused the explosive energy of EDM with the Indigenous rhythms he grew up with—ultimately amassing over 25 million streams.
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