Artist

Absolutely

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Absolutely first materialized seemingly out of the ether in South London. Born Abby Keen to a Swiss-Ghanaian mother and British father, the singer and songwriter initially introduced herself on a series of self-produced independent EPs throughout 2019. Eventually, she attracted the attention of S10 Publishing in partnership with BMG at the top of 2020. She dove headfirst into songwriting, emerging as a sought-after collaborator with a sharp pen. She notably co-wrote “Fair” for Normani, “Get Together” for David Guetta, and “Faking Love” [feat. Saweetie], “Gimme Your Number” [with Ty Dolla $ign], “Gata” [feat. Chencho Corleone], and “Maria Elegante” [feat. Afro B] for Anitta’s multiplatinum chart-topping global blockbuster Versions of Me in addition to “Sueltate” from Sing 2. Eventually, she linked with producer Dave Hamelin [Beyoncé, 070 Shake], finding a collaborator and kindred spirit. Spinning R&B-inflected pop through a prism of alternative adventurousness and extraterrestrial future-facing perception, she asserts herself as a sonic outlier on a series of 2023 singles for Epic Records and a whole lot more to come.

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2.7 million