Demae

Music has always been instinctive for multi-disciplinary artist Demae. Raised in Harlesden, North-West London, Demae would pair her studies with excursions to Rough Trade, curious about their vinyl collection and often pairing her purchases with the latest edition of CRACK magazine. First introduced to her as a medium through her father, music became a crucial dynamic in their relationship, but also segued into Demae finding her own tastes.

Studying fashion at university, Demae never planned to formalise music, but would experiment with it in her own time. After a friend of hers found her demos, secretly sending them to her friendship group when they were 17, they inadvertently formalised the transition from Demae’s passion, into craft

Demae’s music is often as mangnatising as it is pacified, Demae allowing herself to illuminate the most introspective thoughts for listeners in real time. Her inaugural project Life Works Out...Usually translated her thoughts as the first years of the pandemic progressed.

Recently partnering with FAMM, experimenting further as she did so, Demae released her unofficial Madlib mixtape, 'Maelib', honing in on her early infatuation with hip-hop, and her longtime love of one its most recognisable faces. Maelib was acknowledged and celebrated by a cluster of BBC 1Xtra titans including Benji B, (Radio 1) Jamz Supernova (6 Music), and CassKidd (1Xtra), solidifying both her prowess and potential as a recording artist.